Marketer who builds. Builder who markets.
I'm Shubham Datarkar — The Kalamwala. I write the copy, run the marketing, and build the software — across a creative studio, a booking SaaS, and my own internet company.
I build things that make other things easier — sometimes an ad, sometimes a brand, sometimes entire software. I write the copy, architect the SEO, build the product, and run the campaigns. I don’t fit a single category. That’s the point.
The thesis is simple. Most marketers can’t build, so they’re at the mercy of engineers. Most builders can’t market, so they ship into silence. The leverage is in being both — and wiring AI underneath so one operator can do the work of a team without burning out.
Three companies, two domains, one operating philosophy: systems over hustle, compounding over campaigns, and ownership over employment.
Numbers, not adjectives
Where I've worked
Nearly a decade across copy, content, growth, and code — from farm to founder.
Founder & Developer
· Timewheel Internet Pvt LtdCreated multiple products for small businesses to make the most of their time.
Co-Founder & Marketing Strategy Lead
· Grey Hawks Media Pvt LtdLed end-to-end marketing strategy across brand, performance, SEO, and content systems while building scalable acquisition frameworks and positioning the agency for long-term growth.
Content Marketing Strategist
· Zest CreativePlanned and executed content and SEM strategies across channels to drive visibility, engagement, and measurable outcomes.
Senior Copywriter
· The Fleek MediaDelivered high-impact brand, performance, and SEO-driven copy across ads, campaigns, and digital assets under tight timelines.
Creative Copywriter
· 8Spades Advertising Pvt. Ltd.Conceptualized and executed multi-channel advertising campaigns including digital, print, and paid media with strong brand alignment.
Founder (acquired)
· The KalamwalaBuilt a personal publishing platform focused on non-fiction writing, marketing insights, and long-form thought leadership.
Farmer
· Vandana FarmsManaged agricultural operations including livestock, crop planning, and resource management across a diversified farm.
Content Marketer
· Nexon Mediatech Pvt. Ltd.Owned content creation, SEO strategy, and social media presence to support lead generation and brand visibility.
Digital Marketing Specialist
· Digi Mark TechnologiesCreated ads, web copy, blogs, and landing pages while supporting organic and paid search initiatives for multiple clients.
Website Designer (Intern)
· Web Paper StudioSupported website design and development projects with a focus on layout, usability, and basic front-end execution.
Three operating businesses
The Bogus Company
Creative & Ads Studio
Where ideas dress up as ads and refuse to be ignored.
Book A Sloth
Booking SaaS · CMO
Replacing “appointment milega kya?” with “Booked.” India's calmest booking platform.
Timewheel Internet
Internet & SaaS Studio · Founder
Internet products that compound while you sleep.
How I make decisions
The mental models behind every business I build. There's a deeper page on this if you want it.
Systems over hustle
Build mechanisms that compound, then remove yourself from the loop.
Compounding over campaigns
Own assets that grow without linear effort. Campaigns end; systems don't.
Ownership over employment
Build things you control. Rented platforms are borrowed leverage.
Receipts over theories
Every framework has a project behind it. Skin in the game changes everything.
Depth over breadth
Become the best answer to one question before chasing the next.
Judgement-led AI
AI accelerates the work; it never replaces the thinking.
Want this kind of thinking on your problem?
Whether it's organic growth, performance, AI workflows, or a product you need built — start with a conversation.