Uses
The tools behind the work
Everything I use to build, write, and run three companies. Boring, deliberate, and kept minimal on purpose.
Workstation
- MacBook Pro 14"The daily driver for everything.
- LG UltraFine displayOne screen, kept deliberately minimal.
- Keychron K3Low-profile mechanical, quiet switches.
Software
- ClaudeResearch, drafting, and analysis — the leverage layer.
- NotionSecond brain and content operating system.
- LinearProduct and project tracking across companies.
- FigmaDesign and quick mockups.
Marketing stack
- AhrefsSEO research and rank tracking.
- PlausibleHonest, cookie-free analytics.
- ConvertKitThe newsletter engine.
Everyday
- Field NotesAnalog capture, always in a pocket.
- Fountain penThe literal kalam — for thinking on paper.

