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Uses

The tools behind the work

Everything I use to build, write, and run three companies. Boring, deliberate, and kept minimal on purpose.

Workstation

  • MacBook Pro 14"The daily driver for everything.
  • LG UltraFine displayOne screen, kept deliberately minimal.
  • Keychron K3Low-profile mechanical, quiet switches.

Software

  • ClaudeResearch, drafting, and analysis — the leverage layer.
  • NotionSecond brain and content operating system.
  • LinearProduct and project tracking across companies.
  • FigmaDesign and quick mockups.

Marketing stack

  • AhrefsSEO research and rank tracking.
  • PlausibleHonest, cookie-free analytics.
  • ConvertKitThe newsletter engine.

Everyday

  • Field NotesAnalog capture, always in a pocket.
  • Fountain penThe literal kalam — for thinking on paper.