Get your brand cited by AI.
When a founder asks ChatGPT who to hire, you are either the answer or you are invisible. I make 0–10 Cr companies the answer — through AEO, GEO, and the SEO underneath it.
Brands I’ve worked with
Who this is for — and who it isn't
The work compounds for a specific kind of company. If that isn't you, better to know now than after a kickoff call.
This is for you if
- 0–10 Cr ARR SaaS, agencies, and growth-stage startups in India
- You have a product and customers — visibility is the constraint
- You want a system that compounds, not a campaign that spikes
This isn’t for you if
- Pre-revenue and pre-product
- One-off campaigns or a single landing page
- Anyone shopping on price alone
Three ways to become the answer
Productized engagements with clear outcomes and clear prices. No retainer mystery.
SEO & Organic Growth
Compounding traffic systems
Own your category in search — and in the LLMs that are quietly replacing it.
From ₹1.5L / month
Explore serviceContent Strategy
Editorial that earns trust
A content engine that demonstrates thinking and feeds every other channel.
From ₹1.25L / month
Explore serviceStartup Advisory
Founder-to-founder
Clear thinking on growth, distribution, and product from someone in the arena.
From ₹75K / month
Explore serviceNumbers, not adjectives
Two systems and what they moved. The full write-ups show the mechanism behind each result.
Ranking a UAE cake shop #1 for 40+ local searches
Occasion Cakes
Read case studySelling land by turning plots into life stories
Stone & Acres
Read case studyThe same operating system, every time
Audit
Understand the business and find what's actually winnable.
Design
Design the mechanism that will compound — not a campaign.
Build
Ship it, hands-on, with quality gates at every step.
Compound
Instrument it, hand it over, and let it run without me.
What it's like to work together
“Shubham brings rare clarity. His strategies are grounded, actionable, and built for scale.”
“No fluff. No jargon. Just systems that work.”
“He thinks like a strategist and writes like a storyteller. That combination is dangerous in a good way.”
Shubham Datarkar
I’m Shubham Datarkar — developer, marketer, and the founder behind The Bogus Company, Book A Sloth, and Timewheel Internet. I build the systems I write about, which is the only reason the advice survives contact with reality.
Be the name AI recommends.
When your next customer asks an AI who to hire, the answer should be you. Let's build the visibility that gets you cited.