I build growth systems for startups that are just getting started.
I’m Shubham Datarkar — developer, digital strategist, storyteller & builder. I focus on how brands communicate clearly, convert intentionally, and build structures that compound over time. This space documents my thinking, frameworks, tools, and lessons from building in public.
If you value clarity over noise, we’ll work well together.
Brands I’ve worked with
A few experiments that became companies
The agencies, products, and platforms I'm building — each its own world, all part of the same operating philosophy.
Clarity, conversion, and compounding structure
Most marketers can't build. Most builders can't market. The work below is what happens when you refuse to choose.
Growth Systems
SEO architecture and content flywheels engineered to compound for years.
Performance Marketing
Profitable paid acquisition with a testing system that keeps it profitable.
AI Automation
Workflows that compress time and expand output without lowering the bar.
SaaS Products
Internet products shipped end to end — design, code, distribution.
Content & Story
Editorial systems that demonstrate thinking and feed every channel.
Founder Advisory
Distribution-first strategy from someone operating in the arena.
Selected work
A look at the systems behind the outcomes. Load more when depth matters.
Ranking a UAE cake shop #1 for 40+ local searches
Occasion Cakes
Read case studyAd copy that cut cost-per-install for a gaming app
Khiladi Adda
Read case studyTurning a beloved vada shop into a franchise magnet
Dhawade Vadewale
Read case studyThinking, in public
How I Ranked a UAE Cake Shop #1 for 40+ Local Searches
The exact local-SEO system that took Occasion Cakes from invisible to the first result — and cut its dependence on aggregators.
Read articleSelling Land by Telling Stories: The Stone & Acres Playbook
Plots are a commodity until you sell the life they make possible. How narrative copy out-qualified every discount.
Read articleAd Copy That Cut Our Gaming App's CPI by 34%
In a policy-restricted category, the hook beat the offer. How a copy system, not a guess, scaled installs.
Read articleTools I build with
The boring, deliberate toolkit behind the work — from analytics to acquisition to actual code.
What it's like to work together
“Shubham brings rare clarity. His strategies are grounded, actionable, and built for scale.”
“No fluff. No jargon. Just systems that work.”
“He thinks like a strategist and writes like a storyteller. That combination is dangerous in a good way.”
“The first marketer who explained what mattered, and why.”
“A quirky copywriter whose ideas always come with a twist that makes brands stand out — clever, memorable, and full of personality.”
“The copywriting maestro. His energy is like a shot of espresso for projects.”
“A master at short-form copy that grabs attention and lands. His narrative script elevated the entire project.”
“A mentor, friend, and great colleague. I learned so much just by seeing his work in action.”
Book a discovery call
No forms, no back-and-forth. Pick a slot and we'll talk through your growth, product, or positioning problem — and leave with a clear next step.
- A focused 30 minutes on your specific problem
- Straight answers — no pitch deck, no fluff
- At least one concrete, actionable next step
- Booked through Book A Sloth — instant confirmation
Join the Builders List
Clear thinking for people building real things. Frameworks that compound — one email per fortnight.
Have a project? Let's talk.
Whether it's organic growth, performance, AI workflows, or a product you need built — start with a conversation.