Service
Content Strategy
A content engine that demonstrates thinking and feeds every other channel.
Content Strategy is the system that turns one serious idea into a month of distribution. I set editorial pillars tied to business outcomes, build a repurposing pipeline that splits each flagship piece into around twenty channel-ready assets, and enforce a QA rubric so nothing thin ships under your name.
What you get
An editorial strategy with content pillars mapped to business outcomes, not just topics.
A repurposing pipeline that turns one flagship piece into roughly twenty channel-specific assets.
An editorial QA rubric and brand-voice guide that keep quality and tone consistent across writers.
A distribution calendar that schedules each asset across your owned channels.
The process
- 1
Strategy
Define content pillars tied to revenue, not traffic vanity metrics.
- 2
System
Stand up the production and QA pipeline your team will run.
- 3
Distribute
Repurpose each idea and place it across every owned surface.
- 4
Review
Cut what underperforms each month and double down on what works.
Common questions
Mostly founders, operators, and growth teams at SaaS and D2C companies who want compounding systems, not one-off campaigns. I work best with people who value depth and are willing to play a long game.
Both. For strategy and advisory it's me directly. For execution-heavy work I bring in a trusted team through The Bogus Company, but I stay hands-on throughout.
Most engagements run three to six months, long enough to build a system and prove it compounds. We start with an audit, design the mechanism, build it, then instrument and hand it over.
Monthly retainers for ongoing work, with starting points listed on each service page. Advisory is a lighter monthly commitment. Speaking is quoted per engagement.
Yes — a fixed-scope audit is a common entry point. You get a clear remediation plan whether or not we work together afterwards.