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Shubham Datarkar
Service

SEO & Organic Growth

Own your category in search — and in the LLMs that are quietly replacing it.

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SEO & Organic Growth is the work of earning durable search visibility by building content as infrastructure, not chasing keywords one at a time. I build three compounding layers: topic clusters that establish authority on a subject, programmatic pages that scale coverage across a repeatable pattern, and an answer-first content system written to be cited by Google and by LLMs like ChatGPT and Perplexity.

What you get

A technical SEO audit that returns a prioritised plan for the issues blocking your indexing and rankings.
A topic-cluster architecture — one pillar page plus interlinked supporting articles — that reads to search engines as subject authority.
A programmatic SEO build-out wherever a repeatable page pattern (location, template, or comparison pages) can rank at scale.
Schema markup, internal linking, and GEO optimisation so Google and AI answer engines can parse and cite your pages.

The process

  1. 1

    Audit

    A 30-day technical and content crawl that produces a prioritised list of what's broken and what's winnable.

  2. 2

    Architect

    Design the topic clusters and the programmatic layer around the queries worth owning.

  3. 3

    Build

    Ship the pillar pages, supporting articles, and programmatic templates, with schema and internal links in place.

  4. 4

    Compound

    Refresh, expand, and instrument on a monthly cadence so the system keeps gaining ground.

Common questions

Mostly founders, operators, and growth teams at SaaS and D2C companies who want compounding systems, not one-off campaigns. I work best with people who value depth and are willing to play a long game.

Both. For strategy and advisory it's me directly. For execution-heavy work I bring in a trusted team through The Bogus Company, but I stay hands-on throughout.

Most engagements run three to six months, long enough to build a system and prove it compounds. We start with an audit, design the mechanism, build it, then instrument and hand it over.

Monthly retainers for ongoing work, with starting points listed on each service page. Advisory is a lighter monthly commitment. Speaking is quoted per engagement.

Yes — a fixed-scope audit is a common entry point. You get a clear remediation plan whether or not we work together afterwards.