Service
Startup Advisory
Clear thinking on growth, distribution, and product from someone in the arena.
Startup Advisory is hands-on, founder-to-founder guidance for early and growth-stage founders. Across bi-weekly working sessions we pick the one growth lever that matters this quarter — distribution, positioning, or the unglamorous systems that compound — and work it together, with async access between sessions for fast decisions.
What you get
Bi-weekly working sessions focused on the current quarter's single biggest lever.
A growth and distribution strategy built around how your product actually reaches people.
A positioning and messaging review that sharpens how the market understands you.
Async access between sessions, so decisions don't wait two weeks.
The process
- 1
Context
Understand the business and its real constraints before advising.
- 2
Focus
Identify the one lever that matters most this quarter.
- 3
Execute
Work that lever together, week over week.
- 4
Compound
Build the system so the gains outlast the engagement.
Common questions
Mostly founders, operators, and growth teams at SaaS and D2C companies who want compounding systems, not one-off campaigns. I work best with people who value depth and are willing to play a long game.
Both. For strategy and advisory it's me directly. For execution-heavy work I bring in a trusted team through The Bogus Company, but I stay hands-on throughout.
Most engagements run three to six months, long enough to build a system and prove it compounds. We start with an audit, design the mechanism, build it, then instrument and hand it over.
Monthly retainers for ongoing work, with starting points listed on each service page. Advisory is a lighter monthly commitment. Speaking is quoted per engagement.
Yes — a fixed-scope audit is a common entry point. You get a clear remediation plan whether or not we work together afterwards.