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The lab

AI experiments, in the open

AI is a multiplier, not a magic trick. Here's what I'm testing, what worked, and what didn't — with the receipts.

Experiments

What's running in the lab

Building

Ask Shubham

A chatbot trained on every article, case study, and framework — answering in my voice, with citations.

Result: RAG pipeline over published content. Private beta in Q3 2026.

Building

Semantic site search

Intent-based search that understands 'growing SaaS on a small budget' and surfaces the right five pieces.

Result: Vector index across all content. Early results: 3x better relevance than keyword search.

Live

AI content QA rubric

An automated editorial rubric that pre-checks drafts against a quality bar before a human ever sees them.

Result: Cut editing time 40% while raising the average quality score.

Done

30-day autonomous social test

Let an AI agent run a social account for 30 days with guardrails, then measured what actually happened.

Result: Engagement held; voice drifted. Conclusion: AI accelerates, humans must steer.

Follow the experiments

I document the wins and the failures in the newsletter and in the free tools.

Try the live tools