Service
Performance Marketing
Profitable acquisition at scale, with a testing system that keeps it that way.
Performance Marketing is paid acquisition on Google and Meta, run as a tunable system rather than a monthly spend you hope works. I restructure the ad account around buyer intent, stand up a creative-testing pipeline, and rebuild the post-click landing pages — so every rupee of spend is measured against profit, not just clicks.
What you get
An account restructure that groups campaigns by buyer-intent tier, so budget follows the traffic most likely to convert.
A creative-testing system with a fixed weekly production cadence, so fresh ads ship on schedule instead of in scrambles.
Landing-page rebuilds for message-match and load speed — the two biggest post-click conversion levers.
A pragmatic attribution setup your team can actually trust when deciding where spend goes.
The process
- 1
Diagnose
Find the real bottleneck — usually the post-click experience, not the ad.
- 2
Restructure
Rebuild the account around intent tiers and a clean testing matrix.
- 3
Systematise
Turn creative into a weekly pipeline with a defined testing cadence.
- 4
Scale
Increase spend only on the segments where the unit economics hold.
Common questions
Mostly founders, operators, and growth teams at SaaS and D2C companies who want compounding systems, not one-off campaigns. I work best with people who value depth and are willing to play a long game.
Both. For strategy and advisory it's me directly. For execution-heavy work I bring in a trusted team through The Bogus Company, but I stay hands-on throughout.
Most engagements run three to six months, long enough to build a system and prove it compounds. We start with an audit, design the mechanism, build it, then instrument and hand it over.
Monthly retainers for ongoing work, with starting points listed on each service page. Advisory is a lighter monthly commitment. Speaking is quoted per engagement.
Yes — a fixed-scope audit is a common entry point. You get a clear remediation plan whether or not we work together afterwards.