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Performance articles
Paid acquisition, ad copy, ROAS, and creative testing.
Performance9 min read
Ad Copy That Cut Our Gaming App's CPI by 34%
In a policy-restricted category, the hook beat the offer. How a copy system, not a guess, scaled installs.
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Franchise Marketing: How to Make Investors Come to You
Productise the franchise story. The inquiry-to-onboarding system that took Dhawade Vadewale from 7 outlets to 19.
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