D2C · Custom Art
Meta lead-gen that turned clicks into customers
4.4x
Return on ad spend
Corart
- Industry
- D2C · Custom Art
- Timeline
- 4 months
- Budget
- ₹12L spend
- Services
- Performance, Landing Pages, Creative
Corart got clicks but not customers. A high-consideration custom product leaked at every post-click step, and cheap clicks were quietly burning budget.
The constraints
- A custom, made-to-order product with a long decision.
- A small team handling enquiries by hand.
- Spend scaling faster than the funnel could convert.
The strategy
Fix the post-click experience and qualify intent before scaling spend, so every rupee chased a buyer, not a browser.
The execution
- 01Rebuilt the landing page around the custom-art journey.
- 02Added intent-qualifying questions to the lead form.
- 03Ran structured creative testing on Meta.
- 04Set up a fast WhatsApp follow-up for warm leads.
The results
| KPI | Before | After | Change |
|---|---|---|---|
| ROAS | 1.6x | 4.4x | +175% |
| Cost per lead | ₹540 | ₹260 | -52% |
| Lead → order | 12% | 21% | +71% |
| Monthly orders | 44 | 118 | +168% |
Key learnings
Qualifying intent upfront beat chasing cheap clicks every time. The WhatsApp follow-up closed the leads ads alone never would.
Same budget, completely different business. The funnel finally turned interest into paying customers.
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