QSR · Maharashtrian
Turning a beloved vada shop into a franchise magnet
7 → 19
Outlets in 12 months
Dhawade Vadewale
- Industry
- QSR · Maharashtrian
- Timeline
- 12 months
- Budget
- ₹6L / year
- Services
- Franchise Marketing, Brand, Content
Dhawade Vadewale had genuine local love but no system to convert that affection into franchise expansion. Interested investors had nowhere to go and nothing to read.
The constraints
- A regional brand stepping onto a bigger stage.
- A trust-heavy, high-consideration decision for investors.
- A modest marketing budget.
The strategy
Productise the franchise story. Build an inquiry-to-onboarding funnel and prove the operating system, not just the food.
The execution
- 01Built a franchise microsite with a clear investor narrative.
- 02Produced an investor deck and unit-economics one-pager.
- 03Ran story-led local content and PR to build credibility.
- 04Wired an inquiry funnel from form to onboarding call.
The results
| KPI | Before | After | Change |
|---|---|---|---|
| Outlets | 7 | 19 | +171% |
| Franchise inquiries / qtr | ~8 | 60+ | +650% |
| Inquiry → signed | 5% | 15% | 3x |
| Brand search volume | Base | +90% | +90% |
Key learnings
Investors buy a proven, repeatable system — not nostalgia. The unit-economics one-pager closed more conversations than any ad.
We had the product and the love. Shubham gave us the system that made expansion inevitable.
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